Loll Designs | 2024–2025 ESG Snapshot
About Loll Designs
Based in Duluth, Minnesota, Loll Designs creates modern outdoor furniture made from recycled high-density polyethylene (HDPE). Every chair, table, and bench is built to last decades in the elements while closing the loop on single-use plastics. Since 2005, Loll has recycled more than 135 million milk jugs into long-lasting furniture and home goods.
Environmental Performance
Circular Materials
Over 95% of materials are post-consumer recycled HDPE, primarily reclaimed milk jugs.
All offcuts and scraps are re-ground and reused internally or sent to local recyclers—keeping plastic in use and out of landfills.
Products are designed for disassembly and are fully recyclable at the end of life.
Packaging: Transitioned to 100% curbside-recyclable and compostable materials in 2024.
Zero-Waste Manufacturing
Duluth headquarters achieved TRUE Gold certification with 97.4% waste diversion in 2025.
Internal reuse programs keep waste generation below 5% of total inputs.
Waste heat from manufacturing is captured and used for facility heating during the winter months.
Energy & Carbon
Operations powered by 100% renewable electricity since 2023.
Fleet and shipping emissions under active measurement for first Scope 3 inventory (target completion: 2026).
Life Cycle Assessment is in progress to benchmark carbon intensity per product.
Social Responsibility
People & Workplace
100% of employees receive healthcare, paid volunteer hours, and continuing-education stipends.
Launched a safety-first initiative resulting in a 30% reduction in workplace incidents.
Implemented diversity, equity, and inclusion training across all departments in 2024.
Community & Giving
Proud member of 1% for the Planet since 2008.
Donates 1% of annual sales to regional and national environmental nonprofits such as Chester Bowl Improvement Club, Hartley Nature Center, Friends of the Boundary Waters Wilderness, and Voyageurs Conservancy.
Hosts “Loll Day of Service,” providing paid staff time for environmental cleanups and education.
Governance & Ethics
Certified B Corporation since 2018, with a B Impact Score of 108.4 (2024).
Adheres to the Cradle to Cradle Certified™ standard, with 93% of products rated Silver or higher.
Supply chain vetted for labor, safety, and environmental compliance annually.
Board Oversight: Sustainability Committee reviews ESG targets and progress each quarter.
Public ethics and environmental policies are accessible on Loll’s sustainability webpage.
Material Topics & Reporting Approach
Materiality Focus Areas (2024 Assessment)
Circular Materials & Waste Reduction
Energy & Climate
Employee Health & Inclusion
Product Transparency
Community Engagement
Methodology & Data Scope
Covers January–December 2024 operations at the Duluth, MN facility.
Data compiled by internal teams, verified by B Lab during B Corp recertification.
Next full ESG update: March 2026.
Risks & Opportunities
Key Risks
Recycled-plastic market volatility and transportation emissions due to supply chain disruptions.
Climate impacts on regional logistics and production.
Opportunities
Expansion of take-back and repair programs to extend product lifespan.
Material innovation in mixed-plastic recovery.
Strategic partnerships with regional recyclers and designers to enhance circularity.
Goals & 2026 Roadmap
GoalTarget YearStatusAchieve zero-waste-to-landfill (100% diversion)2026In progress (97.4%)Complete first Scope 3 emissions inventory2026Data collection underwayLaunch national repair + take-back program2025Pilot phaseIncrease renewable content in HDPE supply chain to 98%2026Supplier engagementPublish annual ESG performance summaryOngoing2024 edition complete
By the Numbers
135M+ milk jugs recycled since 2005
100% renewable electricity powering operations
97.4% waste diversion rate (TRUE Gold Certified)
93% of products are Cradle to Cradle Certified™ Silver or higher
1% for the Planet member since 2008
90% of products are made locally in Duluth, MN
Summary
Loll Designs continues to prove that sustainability and good design can coexist beautifully. By leading with transparency, circular materials, and measurable goals, Loll stands as a model for modern manufacturing in the Midwest and a blueprint for how small design-driven brands can make a big impact.
This ESG summary was independently prepared by Mary Kate Ahkin as a sustainability communications sample, referencing publicly available data and frameworks used by Loll Designs (B Corp, GRI, and TRUE Zero-Waste).
